The process of art collab

Boom Art is dedicated to using its expertise for a cause it holds dear—the democratization of art. Art everywhere, art for everyone, until its presence becomes indispensable. As experts in marketing, storytelling, and contemporary art, our goal is to encourage brands to collaborate with artists to develop or strengthen their brand identity.

©Coca-Cola ©Perrier ©Louis Vuitton ©Uniqlo ©MarksandSpencer

How to Find Commercial Collaborations

As an artist, the first step to finding commercial collaborations is expanding your network and showcasing your professional image. Attending art exhibitions, festivals, and industry events, or sharing your work on social media, can help you attract potential commercial partners. We recommend staying connected with brands and demonstrating your artistic style and innovative thinking. This not only increases your visibility but also boosts your chances of securing collaborations. Additionally, interdisciplinary collaborations are a great way forward—working with designers, brand strategists, or professionals from other art fields can open new commercial doors for your art.

©Lego and artist Yinka Ilori

How to Manage Commercial Collaborations

Successful commercial collaboration is not just about securing opportunities; it’s also about managing the process effectively. When working with brands, it’s essential to clearly define the project’s objectives and ensure all participants have a solid understanding of timelines, creative direction, and their respective roles. Regular communication is vital for keeping things on track. Additionally, being flexible and open-minded is crucial, as commercial projects often come with unforeseen changes, and artists must adapt quickly. Embracing feedback and continuously improving your work will enable you to grow within these partnerships.

The role of the agency in a collaboration between a brand and an artist

At Boom Art, we provide comprehensive support to artists, ensuring that every commercial collaboration is both smooth and efficient. Our process includes the following key stages:

1. Initial Discussions and Creative Matching: Upon receiving the brand’s brief, we select the most suitable artists based on the brand’s needs and present initial creative concepts. To avoid bias, we do not reveal artist names in the early stages, until the brand gives their initial feedback.
2. Artist Selection and Confirmation: If an artist in our existing portfolio meets the brand’s requirements, we will prioritise recommending them for the project. If not, we match the brand with a suitable artist based on specific criteria.
3. Project Management and Legal Assurance: Once the collaboration is confirmed, our team takes full responsibility for handling all legal and contractual details, ensuring that both artists and brands can focus purely on the creative process. We oversee project timelines and ensure smooth communication.
4. Promotion and Marketing: After the project is completed, Boom Art continues to support both the brand and the artist with ongoing promotion. Through videos, photos, and other media, we help brands extend the impact of the collaboration and increase the artist’s visibility.

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